How our system plays out
The case studies below are fictional and illustrative — realistic scenarios showing how we think, structured the way we actually work. They are not real client results.
Regional HVAC company (fictional)
| Challenge | High click volume from search, but cost per booked estimate kept climbing and lead quality was inconsistent. |
|---|---|
| Strategy | Rebuilt search campaigns around intent-grouped keywords, added aggressive negative lists, and replaced the generic homepage destination with a dedicated quote-request page. |
| Timeline | 90-day initial engagement |
| Sample range | Cost per lead improvement in an estimated 20–35% range; steadier weekly lead volume. |
Fictional, illustrative case study. Metrics are realistic sample ranges, not client data. Results vary by industry, budget, competition, creative quality, and offer.
B2B software consultancy (fictional)
| Challenge | Demo requests were rare and expensive; most spend went to broad, low-intent keywords. |
|---|---|
| Strategy | New keyword architecture focused on problem- and comparison-intent queries, plus a focused demo-request landing page with proof points and a shorter form. |
| Timeline | Two quarters |
| Sample range | Gradual lift in sales-accepted lead rate within an estimated 15–25% range. |
Fictional, illustrative case study. Metrics are realistic sample ranges, not client data. Results vary by industry, budget, competition, creative quality, and offer.
DTC skincare brand (fictional)
| Challenge | Ad accounts under constant policy pressure; creative fatigue drove costs up month over month. |
|---|---|
| Strategy | Compliance-first creative refresh cycle, tighter claims review, and landing pages rebuilt with clear disclosures and faster mobile load. |
| Timeline | 120 days |
| Sample range | Return on ad spend stabilized within a sustainable range; fewer ad disapprovals per creative batch. |
Fictional, illustrative case study. Metrics are realistic sample ranges, not client data. Results vary by industry, budget, competition, creative quality, and offer.
Kitchen remodeling contractor (fictional)
| Challenge | Seasonal demand swings left the estimate calendar empty in slow months. |
|---|---|
| Strategy | Always-on local search coverage paired with seasonal offer pages and a remarketing layer for past quote visitors. |
| Timeline | 6 months |
| Sample range | Smoother month-to-month estimate volume; slow-season lead flow improved within an estimated 10–20% range. |
Fictional, illustrative case study. Metrics are realistic sample ranges, not client data. Results vary by industry, budget, competition, creative quality, and offer.
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